Young TV viewers turn to antennae to escape cable’s insane prices
While it’s no secret that antenna use is on the rise in the age of cord cutting, a new survey by the Consumer Technology Association (CTA) includes a surprising detail about just who is turning to this decades-old way to watch free TV. Last year, 31% of U.S. households had an antenna hooked up to at least one television, up from 28% in 2015, but among 25- to 34-year-olds, antenna adoption was even higher than average, at 45%.
Meanwhile, just 19% of homes in the 65 to 74 age demographic used an antenna last year. Income was not a factor in antenna ownership, the CTA says, suggesting that practically everyone is looking to escape cable’s inflating prices, regardless of financial status....