Podcasts take growing role in shifting media landscape
As radio fades in the new world of digital media, podcasting has become hot.
In less than 15 years, on-demand podcasts have become a key part of the media landscape that is luring advertisers to a market that is worth tens of millions of dollars and growing.
According to Edison Research, 124 million Americans listen to audio podcasts including 73 million on a monthly basis.
“Podcasts are now getting to the point where they sit alongside other forms of premium media like video and books and television and music,” said Matt Lieber, a co-founder of Gimlet Media, a major podcast producer....
