Say good-bye to the NIV Bible as we know it and say hello to the updated, gender-inclusive NIV Bible which debuts in stores this month.
Mega-publisher Zondervan printed 1.9 million copies of the updated NIV Bible in this first run, up from the original 1.4 million.
"This laydown of the NIV update is bigger than we imagined," said Chip Brown, senior vice president of Bibles for Zondervan, to The Christian Post. "A couple of retailers came in a little higher after seeing the marketing and products."...