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Breaking News All | United Prayer | SA Center | SA Newsroom
FRONT PAGE  |  5/8/2021
SUNDAY, JUN 7, 2009  |  3 comments
Shrinking Mainline Churches Take a Page From Evangelical Playbook
Facing steep drop-offs in membership, a handful of mainline Protestant denominations are taking a page from the evangelical playbook, adopting the entrepreneurial church-building tactics and pricey rebranding campaigns that are more typical of the megachurch movement.

"The under-35 generation thinks church is a judgmental, hypocritical, insular place," says Jamie Dunham, chief planning officer for Bohan Advertising & Marketing, the firm that designed the United Methodist campaign. "So our question is: What if church can change the world with a journey?" ...


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News Item6/8/09 11:53 AM
Barry from KY | Northern KY  Contact via emailFind all comments by Barry from KY
I understand where you are coming from Candle Lit. But for the most part I feel churches have not spent enough time showing the love and acceptance of Jesus, and too much time roasting people over the very pits of hell. I feel that for the most part, churches have become a social gathering where people look down their collective noses at anyone trying to get in. That would pretty much make us the pharisees.
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News Item6/8/09 7:53 AM
Candle Lit  Find all comments by Candle Lit
Barry from KY wrote:
"The under-35 generation thinks church is a judgmental, hypocritical, insular place," says Jamie Dunham,
That's because we've mad it a judgmental, hypocritical inuslar place!!! Instead of the warm loving sanctuary it should be!
Well, there are a lot of different churches out there. The last one that I visited had fresh-faced lads in button-down oxfords and khakis, acting as parking attendants and greeters.
Once inside, soft leather sofas were filled with polo shirt/khaki crowd sipping coffee and eating pastries while leisurely chatting.

Oh, and there were really cool monitors everywhere so there was no need to leave the comfy sofas to go into the sanctuary.

But once inside the sanctuary,
there is cushioned theatre seating, and a really cool sound system, and low lighting, and there is a parade of people who compliment other people whom they bring before the hundreds of adoring fans in the audience, who then stand and applaud the well-deserved person being honored, for nothing more than just being a person in a position of say a "mother" or "father" - nothing more.

Then, there is a short message that makes everyone happy. Then, people hug, and smile, and say "goodbye."

2

News Item6/8/09 7:31 AM
Barry from KY | Northern KY  Contact via emailFind all comments by Barry from KY
"The under-35 generation thinks church is a judgmental, hypocritical, insular place," says Jamie Dunham, chief planning officer for Bohan Advertising & Marketing.
That's because we've mad it a judgmental, hypocritical inuslar place!!! Instead of the warm loving sanctuary it should be!
1
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