Last year, the Army missed its recruiting goal for the first time since 2005, a fact blamed on a strong economy and the slow collapse of traditional recruiting like cold calls. Now, Uncle Sam has a new strategy, going not just online – but into video games.
The U.S. Army is looking beyond recruiting ads as it tries to pitch itself to a new audience of gamers. CBS News' Tony Dokoupil went to a sold-out gaming convention in San Antonio where Major General Frank Muth, head of the army's recruiting command, says he's looking for the next generation of American soldiers.
"Is there something about what it takes to be a gamer today and what you're looking for for Army jobs that overlaps?" Dokoupil asked....