Nebraska concedes that ‘honestly, it’s not for everyone’ in new tourism tagline
Potential tourists can’t say Nebraska didn’t warn them.
Nebraska’s tourism commission announced Wednesday that the tagline for its new tourism campaign is “Nebraska: Honestly, it’s not for everyone.”
It’s a concession — said with quirky, self-effacing charm — that Nebraska promoters hope will highlight what the state does provide to potential vacationers: Outdoor recreation, natural beauty, an escape from the city and a connection to the West.