Faculty criticize use of cowboy in UW slogan as 'sexist,' 'exclusive'
Faculty groups are criticizing a new University of Wyoming marketing campaign built around the image of a cowboy, saying its proposed slogan is sexist and promotes a white, heterosexual stereotype.
The slogan — “The World Needs More Cowboys” — is the product of a Boulder, Colorado-based marketing firm, Victor and Spoils, to which the university has already paid $500,000. The line initially gained the attention of faculty in the spring, when it was mentioned in a Faculty Senate meeting. It immediately drew criticism, faculty members said.
“I had lots of different reactions,” said Angela Jaime, the director of the American Indian Studies department. “I was really disappointed in the university for endorsing such a negative slogan.”...